1inch is happy to announce a long-term partnership with the Bruce Lee Family Company. Its aim is to encourage the adoption of DeFi and Web3 among the many basic public underneath the motto “Take crypto seriouslyLee” (Take cryptocurrencies in criticalLee).
Since its inception, 1inch has been intently related to the legacy of Bruce Lee, a legendary Hong Kong-American martial artist and actor. Lee is broadly thought-about one of many biggest martial artists of all time. The title “1inch” itself comes from Bruce Lee’s iconic “one-inch punch.” 1inch has at all times valued its versatility, agility and innovation, qualities which have always guided the event of the corporate’s merchandise.
Now the time has come to make your partnership with Bruce Lee official. 1inch groups up with the Bruce Lee Family Company to assist customers entry one of the best cryptocurrency charges with the smoothest consumer expertise attainable.
1inch and Bruce Lee Family Company be a part of forces within the “Take crypto seriouslyLee”
Under this partnership, 1inch and Bruce Lee Family Company are operating an promoting marketing campaign with the tagline “Take Cryptocurrencies SeriouslyLee.” The marketing campaign goals change the notion of cryptocurrencieswhich are sometimes seen as one thing unserious or merely speculative, and convey that they signify the monetary system of the longer term.
Just as Bruce Lee helped popularize martial arts in his Seventies movies, the partnership between 1inch and the Bruce Lee Family Company goals to popularize DeFi and Web3.
«I’ve been impressed by Bruce Lee since childhood, since I began training martial arts. Our venture is called after Bruce Lee’s iconic punch. And 1inch has at all times adopted Bruce Lee’s values, together with integrity, resilience and a no-nonsense method in each endeavor it undertook.” Now, partnering with the Bruce Lee Family Company feels just like the pure subsequent step. I hope it helps unfold the values of Bruce Lee together with the advantages of Web3 to a wider viewers.”
Sergej Kunz, co-founder of 1inch.
«We are excited to have labored with 1inch to launch the brand new advertising marketing campaign that includes Bruce Lee. We all worth the significance of innovation and pace, in addition to enjoyable and creativity. “It has been a pleasure to bring the ‘Take crypto seriouslyRead’ campaign to reality and I look forward to our continued collaboration.”
Shannon Lee, daughter of Bruce Lee.
The partnership between 1inch and Bruce Lee Family Company, which is able to characteristic a collection of actions within the coming months, begins with the discharge of a video. Take a take a look at the official social media channels 1inch!
About 1inch
1inch is revolutionizing the world of decentralized finance by offering customers with one of the best cryptocurrency buying and selling expertise attainable. Beyond being the principle exchange for environment friendly and low-cost tokens1inch provides quite a lot of modern instruments.
Its companies embrace its crypto pockets, a portfolio tracker to handle digital property, a developer portal that enables you to construct on its cutting-edge expertise, and even a debit card to facilitate cryptocurrency purchases.
By always pushing the boundaries of innovation, 1inch is simplifying DeFi for everybody, whether or not you are a cryptocurrency professional or a newbie, serving to form the way forward for finance.
About Bruce Lee Family Company
The Bruce Lee Family Company is a company with a devoted mission to share the artwork and philosophy of Bruce Lee to encourage private development and harmonious individuality on our planet. Founded by his daughter Shannon Lee, the corporate protects his legacy by curating his philosophies, artwork and martial prowess, remodeling them into dynamic experiences for contemporary audiences.
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