Innovative Eyewear, a developer of smart eyewear, has launched Reebok Smart Eyewear as the latest set of smart glasses to hit the market.
Innovative Eyewear makes smart glasses under the eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, and today the Reebok Smart Eyewear is available worldwide on Lucyd.co.
Expanded availability is expected later this quarter on Reebok.com and select online and traditional retailers.
The global smart glasses market is projected to reach approximately $13 billion worldwide by 2030. Innovative Eyewear believes Reebok Powered by Lucyd smart eyewear positions itself at the forefrontof this rapidly accelerating transition from traditional eyewear to smart, connected, voice-poweredsolutions.
Reebok smart eyewear features custom high-fidelity speakers, powerful amplifiers, and equalizers specifically tuned for outdoor activities and sports environments, deliver exceptional audio clarity while maintaining environmental awareness—a critical safety feature for athletes and urban pedestrians.
“We believe this launch represents a watershed moment for the entire smart eyewear category,” saidHarrison Gross, CEO of Innovative Eyewear, in a statement. “We’re pioneering the smart sport eyewear segment with AI-integrated eyewear that enhances athletic performance, while fulfilling our longstanding mission to deliver smart upgrades to every major type of eyewear: sunglasses, optical, sport, and safety.”
The glasses feature hi-fi audio without isolation; voice controls; AI-powered noise canceling mics; tuning for audio; a high-grip rubber bridge and earpieces; one-touch Siri (iOS) or AI assistant (Android); polarized protection, magnetic charging; a light weight; Bluetooth 5.3 with a 100-feet range; and eight hours of playback and 100 hours of standby on battery. It’s pretty similar to the capability of the Ray-ban Meta Glasses that hit the market early, but with
Global distribution strategy
Innovative Eyewear has a global distribution strategy beginning with MTB Mexico, a premier technologydistributor across Latin America.
“We are extremely proud to partner with Innovative Eyewear to bring Reebok Smart Eyewear to the Latin American market,” said Mauricio Avelar, Director General at MTB Mexico, in a statement. “This innovative product perfectly complements our portfolio and meets growing consumer demand for smart, lifestyle-integrated technology across our distribution network, including major retailers in Mexico.”
The product’s cross-category appeal has generated significant interest from both sporting goods retailers and consumer electronics chains, reflecting its unique position at the intersection of fashion, technology, and athletic performance. This versatility positions Reebok Smart Eyewear for success across diverse retailenvironments, from premium optical shops to high-end electronics stores.
This partnership marks the first in a series of planned collaborations with leading distributors worldwide. Micah Richards, former Manchester City football star and Olympic athlete turned sports analyst, is a brandambassador for Lucyd and is featured prominently in launch photography and promotional materials for the Reebok smart eyewear line.
“In my career, both on the pitch and now as a broadcaster, I’ve always prioritized performance and style,” said Richards, in a statement. “What impressed me most about Reebok Smart Eyewear isn’t just how good they look—it’s that I can stay connected without losing awareness of what’s happening around me. Whether I’m cycling through the city, hitting the gym, or calling a match, these glasses keep me in tune with both my surroundings and my digital life in a way that traditional headphones never could.”
Innovative Eyewear is a developer of ChatGPT enabled smart eyewear, under the Lucyd, Nautica, Eddie Bauer and Reebok brands. Its Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market.
